Circulation: 40,000 - 45,000 (NPC Dec. 2012)
Al Dar is Sudan’s most popular tabloid. It calls itself a “social” publication and largely reports on crime, local celebrity gossip and scandals. Al Dar is the twin of the daily political Akhbar Al Youm, a less successful but no less sensationalist publication. Both are owned by Ahmed Al Balal Al Tayeb, a journalist who started his career in Numeiri’s state-owned press. Assuming Al Intibaha is currently the most favoured source of information and opinion in the Sudanese heartland, Al Dar is the preferred source of entertainment. Both papers use a colloquial Arabic style with a limited vocabulary.
Source: The Sudanese press after separation – Contested identities of journalism. MICT 2012, Page 35.
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